Meta launches 'Threads' A new app to rival Twitter

Meta CEO Mark Zuckerberg introduced Threads, a new app aimed at challenging Twitter's dominance. Unveiled as an extension of Instagram, Threads provides a positive and creative environment for users to express their thoughts and share photos and videos.

Threads provides users with a seamless transition from Instagram to a dedicated platform designed for real-time updates and public discussions. By logging in with their existing Instagram account, users can easily maintain their username and verification, with the added ability to customize their profiles specifically for threads. The app prioritizes accessibility, including features such as screen reader support and AI-generated image descriptions, which reflect Instagram's dedication to inclusivity.

Additionally, Threads features an integrated feed that combines posts from followed Instagram accounts with recommended content from emerging creators, enhancing the discovery and engagement experience. Users have the ability to share text-based posts limited to 500 characters, which also include links, photos, and videos up to 5 minutes long. In addition, Threads facilitates the sharing of posts as links on Instagram Stories or on external platforms, thereby expanding the reach and impact of users' content.


Threads is available on Android Play Store & Apple AppStore also available on desktop threads.net, you can download for free. The installation process is straightforward, especially if you're already familiar with Instagram and Twitter. After installing the app, simply log in using your Instagram credentials. From there, you'll get the option to follow people in your Instagram network on threads. Upon account creation, you will be asked to choose between keeping your account private or public. Your feed will then display content from both the Instagram accounts you follow and the original Threads users.


While Threads currently lacks some key features, such as trending topics and direct messaging (DM), Instagram's head of marketing, Adam Mosseri, assures users that these functionalities are on the horizon. However, Threads integrates with your Instagram account. Additionally, the app doesn't yet offer a "Bookmarks" option, which has been well received on Twitter. Still, since it's only been a few hours since the launch, expect more features to be introduced in the near future. Mosseri promises there's a lot more to come soon.

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